In addition to the business you can do during the event you can also take part in various seminars with tips on how to increase your shop sales.

Check the schedule

FRIDAY (05/26)

12 pm - 10 Retail trends for 2017
Get to know how the current consumer buys; The relationship of the physical and the virtual store and the future of buying behavior.

Speaker: Felipe Dellacqua - Partner and Director da VTEX
2 pm - How to Manage Your Sales Team
3 pm - The customization boom of kids fashion
4 pm - Cause-related marketing: how to sell more, strengthen your brand and still do good!

SATURDAY (05/27)

12 pm - How to create and insert Visual Merchandising in your store or brand

The concept of Visual Merchandising, the Creative process of internal store environment and shop windows, How to set up a mood board of inspiration, design techniques applied to Visual Merchandising and how to develop the process of Visual Merchandising in your Store or brandstores.

Speaker: Carla Bufalino - Visual Merchandiser of Pampili

2 pm - Childcare: how to invest in safe development beyond business
4 pm - Creating a good consumer experience

SUNDAY (05/28)

12 pm - From international markets to Brazil: innovations and trends for the children's sector

The novelties presented at the fairs of children's products abroad inspire and clear the look on technologies, supplies, products ...
Analyzing trends, understanding how they can add value to the domestic market and suggest ways for industry and retail is the goal of this talk.
Share to strengthen. Here we go?

Speaker: Marici Ferreira - Director of EP Grupo  Zero a Três Magazine, Espaço Brinquedo Magazine and Licensing Brasil Magazine))

2 pm - Find out the secret of purchase to increase your sales
3 pm - Summer 2017/2018 fashion trends
4 pm - Creative insights for fashion products and business - Get to know the new consumer scenarios for the children's market

MONDAY (05/29)

12 pm. - Tips and strategies to succeed in the children's fashion market.

In a scenario of uncertainty where caution is a significant feature, it is important that companies review their strategies and observe where the opportunities for innovation and change are as alternatives to win and succeed.

Speaker: Wilsa Sette Morais Figueiredo, National Fashion Retail Coordinator of SEBRAE 

2 pm. - WORKSHOP Fashion Organization and Production for the POS
Free lectures
The complete schedule will be available soon.
All contents are going to be in Portuguese.

More information will be available soon.

Workshop on Knowledge
Do you want to know how to increase sales for your shop? How to train your sales team? Watch free video lessons developed by FIT 0/16 in partnership with Makros Consultoria and Biah Baby. Click below to watch the videos:

Lecture 1 - "Strategic Thinking in Sales Management".

Lesson 2 - "Defining Your Strategic Intent".

Lecture 3 - "Execution - The importance of the team in the implementation of the strategic plans".



Koelnmesse organizes four trade fairs in Brazil: The International Show for Baby and Children Wear FIT 0/16, held twice a year in São Paulo - simultaneously to Pueri Expo - an event inspired by the largest fair for children's items in the world, ´Kind + Jugend´in Cologne (Germany), which had its debut in June 2016,.. Read More


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