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FIT 0/16 and Pueri Expo finished reaching record attendance and higher international demand


The main business platform in Latin America for the fashion industry and childcare articles focused on baby and children aged from 0 to 16 years old was attended by exhibitors and shopkeepers from various countries.


Over the four days of the events, FIT 0/16 – International Trade Show for Baby & Children’s Wear Fair and Pueri Expo – International Trade Fair for Baby & Childcare Products, which finish on Sunday (10th June), recorded a number of 9,424 visitors coming from all over Brazil and also from Argentina , Bolivia, Chile, China, Costa Rica, United States, Israel, Italy, Peru, Uruguay. A record number that strengthens the event’s position as the largest trade fair for the children’s sector. During the four days of both trade fairs, the audience get to know the latest news in the industry presented by 300 brands from 22 countries, such as Australia, Belgium, Canada, China, Chile, Germany, France, Ireland, Israel, Italy, Netherlands, Norway, Peru, South Africa, Spain, Sweden, Thailand, United Kingdom, Uruguay and the United States.


The event took place at Expo Center Norte, in São Paulo, and it was a success according to Cassiano Facchinetti, Koelnmesse Brasil general director, organiser of the event. “We carried out another edition and as a result we have satisfied exhibitors and visitors. We brought a record number of visitors and a 40% increase in the number of exhibiting brands. Also noteworthy is the number of countries taking part in the fair. We aim to internationalize the event and we are pleased to observe that achieve it every edition, he states. “In our conversations with the exhibitors, they have not only emphasized the number of visiting shopkeepers, but also the high qualification of the audience.” Facchinetti also points out that the exhibitors’ commitment regarding the forthcoming editions of the trade fair proves that they had a good event.


The business developed at FIT 0/16 and Pueri Expo should be included in IEMI’s Market Intelligence estimates, which indicate that the clothing and footwear segments for children should generate R$ 53 billion in the Brazil’s retail market by the end of this year, a volume 7.9% higher compared to last year’s results. These figures do not include light and heavy childcare articles.


In addition to several lecturers given by renowned professionals who provide practical tips for the shopkeepers use in their daily routine, the Sebrae Móvel participated for the first time in the event answering questions and giving the most diverse specialized guidelines on the business of children’s clothing and childcare articles. Most of the interested parties were individual micro entrepreneurs seeking ways to improve their results, in particular, demand of professionals from Amazonas, Sergipe and Ceará. Also, there were questions about adjustment of the trading industry compliance regarding social networks and how to reach specific niche markets, such as women over 35 years old branch.


Following tradition, the kid’s catwalk is the highlight of the event and companies such as Anime, Authoria, Daya, Happy Girl, Sweet Cotton, Bru Bru and Kiki & Mily participated in the fashion show. The Ascap – Business Association of Santa Cruz do Capibaribe brought to the catwalk the brands Charminho, Castle Adventure, Meta Mania, Kids Waves and Trakids. The Bazaar Kids magazine finalised the activities on the catwalk.


Exhibitors confirm the success of the event


“We are launching our brand here at FIT 0/16 and we had incredible results. Many people from Brazil and Latin America are getting to know us, mainly from Espírito Santo, Mato Grosso, Goiás, Bahia and Rio de Janeiro. We intend to be back in the next edition, for sure. “Pukeko – Sibeli de Sousa, Foundress


“FIT 0/16 was the event we chose to launch our brand 3 years ago and all our customers for the first collection were prospected here. Marthiê exists because of this fair as that’s where our main buyers and competitors are”, Marthiê – Renata Zundt, Foundress


“It’s been six years since we started participating in FIT 0/16. We were not able to participate in the last edition and it was a loss, so we came back for this edition. It’s an event that brings us closer to the customers and it always leads us to do business with new clients that discover our brand at the fair”, VRKID’S – Veridiana de Almeida, Manager


“It is very important to take part in a children’s fashion event like FIT 0/16 because there are no other events of this size in Brazil. The fair is quite large and it was very lively. We managed to do new business, make new contacts and it’s been very interesting,” Tommy Hilfiger Kids – Ghiselle Abreu, Coordinator


“Participating in FIT 0/16 brings great results. We increased our brand awareness to a significant audience that comes to visit us. The experience is especially interesting for initial contacts with new clients. It is worth join this fair “, Contramão – Charlene Sotopietra, Commercial Manager


“Due to the truckers’ strike, we were concerned on the possibility of a reduced number of visitors, but luckily that did not happen. In the first two days, we worked after 8pm as we were serving our customers”, Galzerano – Valter J. Neves, Commercial Manager


“This is a unique moment of the year to gather our main clients from all over Brazil and present the latest news from our company. The event brings the key players of the industry and each brand has the opportunity to show its latest launches and news. Although Pueri Expo is a new trade fair it has already gained space in a very short time and it has become a reference date in trade fair calendar of the sector,” Dorel Juvenile – Gustavo Arruda, Strategy Manager


“It is always very positive to participate in Pueri Expo because we contact all our customers. In addition, we have the opportunity to demonstrate our products and launches, as well as prospecting new customers. All major suppliers are here and that is what attracts visitors. This is the second edition we are participating and we have already signed to take part in the next edition” Team Tex – Simone Cantinho, Commercial Manager


About Koelnmesse


Koelnmesse is one of the world‘s leading companie in the trade fair organising sector for the areas of furnishing, design, wellness and lifestyle areas. The trade fairs Imm Cologne, LivingKitchen, ORGATEC, Spoga + Gafa, interzum and Kind + Jugend ank among the internationally renowned and established industry meeting places. With 90 years of experience and expertise in exhibitions, the Koelnmesse Event Center is today the main business platform for more than 25 commercial sectors. The German event organiser also develops and assembles new business fairs with a regional focus in various parts of the world, including Brazil.


About Koelnmesse Brazil


Koelnmesse organises six trade fairs in various cities in Brazil: Fit 0/16, the International Show for Baby and Children Wear that takes place twice a year in São Paulo. Pueri Expo, the International Trade Fair for Baby and Childcare Products inspired by the largest fair for children’s items in the world Kind + Jugend. WellFood ingredients, International Functional Ingredients Summit, Nutraceuticals and Food Supplements and the newest event ANUFOOD Brazil – The International Trade Show Exclusively for the Food and Beverage Sector, inspired by Anuga, which will be held in 2019. ANUTEC Brazil, the International Fair of Suppliers for the Meat and Animal Protein Industry, takes place every two years in Curitiba. Koelnmesse Brasil is located in São Paulo and relies on an acknowledged and experienced team with over 10 years’ experience. Under director Cassiano Facchinetti‘s leadership the Brazilian subsidiary is responsible for organising the Koelnmesse’s international events in addition to the development of business activities in the country.


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