FIT 0/16 and Pueri Expo launch a new support and business platform for the kids sector


The Platform is a new communication channel focused on negotiation and divulgation of brands, products, launches and that will serve as support for the planning and realization of the next edition of the trade shows FIT 0/16 and Pueri Expo in 2021, which will be held from 22 to 25 April, at Expo Center Norte, in Sao Paulo.


The FIT 0/16 and PUERI EXPO trade shows, both are recognized as the main business meeting point, networking and aftermarketing of the kids sector, feature to the market the f+p BIZ, an exclusive tool of connection between manufacturers, shopkeepers and professionals of the kids fashion and childcare markets.


The platform offers a new knowledge experience, a dedicated marketplace format and sources of inspiration, all in one place.  In addition, it makes the interaction of the entire kids sector more dynamic and agile, bringing together an expressive selection of brands. “We are excited, because f+p BIZ will bring shopkeepers and buyers from all over Brazil closer to the exhibitors, eleases and quality content throughout the year, 24 hours a day, 7 days a week,” says Jonathan Tadayuki, Project Manager of Koelnmesse in Brazil.


All the interaction features of the platform will serve as support to attract new business until the next face-to-face edition of the trade shows. All major Brazilian brands has already confirmed their participation such as: Mon Sucrè, Pituchinhus, P-mini, Petit Cherie, Vanilla Cream, Tutti Baby, Brasbaby, Multikids, Buba, Dican, Matic Móveis, Medela, Mam Baby, ABC Design among others in the fashion and childcare sector.


Regarding safety, we as organizers concerned with the welfare of all participants, all protocols relating to distance and sanitation already used will be applied by Koelnmesse as in other events around the world. All these measures aim to ensure a safe environment, making the experience more peaceful and comfortable for exhibitors and visitors.


“Our biggest challenge today is overcome all this crisis together with our customers and partners, and our expectation is to return to the face-to-face events much stronger, reinforcing the proposal of promoting quality business meetings through the fairs, with support programs for small entrepreneurs, brands and regional products, ie, generate promotion and business for the entire sector.”Koelnmesse maintains its commitment with the development of the sector and the economy and I’m sure that we will emerge stronger from this challenge,” adds Jonathan Tadayuki.

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